A Successful Tourism Marketing Plan Tourism EssayJamaica is one of the greatest island to visit in the Caribbean. Surrounding Jamaica are other islands such as Cuba, Haiti, and Puerto Rico, but none of them can compare to this land of beauty. This wonderful country is 80 kilometers in width and 234 kilometers in length and contains about 4,300 square miles, making it the third largest island in the Caribbean.Some of the wonderful features that Jamaica posses are: reefs that are filled with natural wild live; beaches that have crystal clear water and white soft sand; a broad coastal plan; and mountains that are filled with greenery. It is important for a country to make people from all around the world be aware of the things it has to offer that cannot be found anywhere else so they are attracted to go there over and over again.Five tools or techniques that could be used by the Jamaica Tourist Board to effectively manage and market a destination such as Jamaica for visitors appeal.Jamaica is marketed using the AIDA principle.
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